Jeff Waldman is a senior HR practitioner who works with growing Canadian SMB technology companies focusing on people strategy, employee engagement, employer branding, advisory and training. He has held a number of leadership roles and has supported organizations with building and growing their global operations. Jeff is also deeply engaged and connected within the HR technology space, helping to boost user adoption. He has advised a number of start-up companies, most recently with Vacation Fund and Diversity Factor. He is also Founder at SocialHRCamp. His latest passion project is called I Belong, which measures employee sentiment and sense of belonging within SMB technology companies in Toronto.

Jeff is an avid speaker, blogger and volunteer with diverse organizations and initiatives such as the Achievers Customer Experience conference and 50 Most Engaged Workplaces awards, SHRM Annual Conference & Exposition, HR Technology Conference, Illinois State SHRM, Louisiana State SHRM, HR Metrics Summit Canada and many more.