MAARTEN BOKHOVEN
ABN AMRO // NETHERLAND
ABN AMRO // NETHERLAND
“The brand everybody loves to hate”, is the intriguing catchphrase Maarten Bokhoven uses to describe the brand position of ABN AMRO. As Head of Employer Branding, Sourcing and Community management Maarten is responsible for ABN AMRO’s vision of a smart synergy of acquiring market intelligence, constructing smart on- and offline employer branding campaigns as well as building talent pipelines and communities to attract the right talent. Using innovative techniques and technology combined with target specific insights. Maarten: “People’s career expectations change. That requires a traditional institute like a bank to change as well. At ABN AMRO we have a huge challenge to set ourselves apart from competition and create a sustainable position in today’s labor market.”
With a 15 years+ track record in a broad variety of marketing and communications positions Maarten brings an out of the box approach to the table when it comes to creating a strong symbiosis between sourcing and recruitment marketing. Staying true to his roots as a Phys Ed teacher he says his drive every day is to ‘move people and make people move’.
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AUSTRALIA (#SOSUAU)
Have you thought of using RSS (Really Simple Syndication) to source?
Master Hacker Denys Dinkevich will decipher RSS in the context of sourcing and demonstrate how you can build competitive intelligence. Don't miss #SOSUHACK . It starts on 21 march https://hi.switchy.io/CEyj
What can Sourcers learn from real hackers?
Victor Soroka will discuss the mindset, tools, and techniques of hackers and how they can be applied to sourcing, with an emphasis on the role of automation. Here's a snippet of what Victor is going to tackle at #SOSUHACK
Don't mis